This TedTalk ESL video lesson is based on a talk by Dao Nguyen. In this video she is talking about how media spreads online and the technology and data that publishers can use to understand why.
Level: Pre-Intermediate, Intermediate
Time: 45min (video 10min)
Skills: speaking, listening, reading
Topic: Internet, social media, technology
Download:
Ted Talk Lesson What Makes Something Go Viral SW
Ted Talk Lesson What Makes Something Go Viral TN
Dao Nguyen: WHAT MAKES SOMETHING GO VIRAL?
STUDENTS’ WORKSHEET
WARM-UP QUESTIONS
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What do you mostly use the Internet for?
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What are your favourite websites or apps you use?
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What do you think about social media?
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Which social media do you use and what for?
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How do you decide if you should share something that you see online?
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How do you protect your privacy on the Internet?
VOCABULARY
Read the sentences and try to work out the meaning of the underlined words/phrases.
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Last year, some BuzzFeed employees were scheming to prank their boss, Ze Frank, on his birthday. They decided to put a family of baby goats in his office.
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Ze kept on getting delayed: he went to get a drink, he was called to a meeting, the meeting ran long, he went to the bathroom
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But it performed so much better than we had expected. What was it about the goats in the office that we didn’t anticipate?
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The following week, armed with the additional knowledge that food videos are very popular, we dressed two people in hazmat suits and wrapped rubber bands around a watermelon until it exploded.
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It wasn’t the biggest live video that we had done to date. The biggest one that we had done involved a fountain of cheese.
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This is who I am. This is my upbringing, this is my culture, this is my fandom, this is my guilty pleasure, and this is how I laugh about myself.
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This is the group of jobs that makes me feel something — makes me curious or sad or restore my faith in humanity.
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Turns out that this quiz went extremely viral among a group of 55-and-up women who were surprised and delighted that BuzzFeed determined that they were 28 and 5’9″.
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This quiz was successful not because it was accurate, but because it allowed these ladies to do a very important job — the humblebrag.
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One brainstorming session involved the job of bonding. So, could we make a recipe that brought people together?
Match the words/phrases (1-14) to their explanations (a-n).
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to prank
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to delay
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to anticipate
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hazmat suit
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rubber band
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to involve
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upbringing
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to restore
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to turn out
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delighted
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determined
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humblebrag
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session
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to bond
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to pretend to be complaining but in reality to be proud of something
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to bring back
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the way a child is raised
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to expect or predict
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a meeting
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to form a close relationship
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to happen in a particular way
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to play a practical joke on someone
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to have a firm decision or a strong desire to do something
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a circle of elastic rubber
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to have or include as a part of something
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a suit that protects against hazardous materials
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to make someone late, not on time
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very pleased
TED TALK VIDEO
Watch the video and answer the questions.
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What animal did the BuzzFeed employees put in their boss’s office as a prank?
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Why was their boss (Ze Frank) delayed?
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Why was their Facebook Live experiment video so successful?
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What are some of the “jobs” that the content is doing for the reader or the viewer?
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Which “job” did the video about baking involve?
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According to the speaker, which questions are important to answer if we want to create better content?
Have a look at our communicative activities. Click on the picture below.